The mobile-friendly update – What has changed?


Google are now boosting the ranking of mobile-friendly pages on mobile search results with the mobile-friendly update.

Why have they done this?

Google have done this so that searchers can more easily find high-quality and more relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. Below is a picture of how your website should and shouldn’t look to mobile users.

Mobile Friendly Update

What does this update Affect?

  • Applies to individual pages, not entire websites
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally

Will this effect your rankings?

While the mobile-friendly change is important, Google are not just ranking purely on this. Google are still ranking in other ways that the mobile friendly update. The intent of the search query is still a very strong signal. Even if a page with high quality content is not mobile-friendly, it could still rank highly if it has great content for the query.

How to check if your site is mobile friendly

To check if your site is mobile-friendly, Google have provided a few great Tool you can use to examine individual pages called the Mobile-Friendly Test or you can even check your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages are not mobile-friendly, not only are you putting your competitors in the lead but you may see a substantial decrease in mobile traffic from Google Search. But don’t worry, once your site becomes mobile friendly, Google will automatically crawl and index your pages and reprocess them. You can also use Fetch as Google with Submit to Index, to speed up this process and then your pages can be treated as mobile-friendly in ranking.